Grundig
In 1988, GRUNDIG made history as the sponsor of the first UCI Mountain Bike World Cup series. This exploration of new terrain opened the relationship between GRUNDIG and bicycles. In 2021, GRUNDIG established the e-bike sales business in Germany, Austria, France, the Netherlands, and Hong Kong, China. From 2023, GRUNDIG expanded its business with bicycle accessories and covered the market for GRUNDIG bicycles worldwide.